Technology
NewsOnScale Staff
October 15, 2026
Pump.fun launched on January 19, 2024. By late 2024 it had generated $800 million in revenue and launched over 11 million tokens. In July 2025 it raised $600 million in 12 minutes through a public token sale. It entered 2026 with approximately $1 billion in cash reserves and launched a $15 million callout rewards program paying X influencers to recommend tokens to their followers.
PumpAMilli launched in July 2026. Eighteen months later. Built independently by one person in Dixie County, Florida on a MacBook. No institutional backing. No venture capital. No $15 million influencer budget. No platform distribution.
It was built with a better creator revenue model than Pump.fun had after two years of iteration.
What Pump.fun built
Pump.fun's original model kept creator fees minimal and platform fees maximal. A 1% cut of every trade went to the platform. Creators got almost nothing from secondary trading. The platform generated $800 million. The people who built the coins that drove that volume got a fraction of it.
Pump.fun spent most of 2026 trying to fix this. It launched callout rewards — paying influencers to recommend tokens. It adjusted fee structures multiple times. It launched PumpSwap, its own DEX. It acquired a professional trading terminal. It launched a $15 million creator rewards program. It changed that program's rules twice in one week in October 2026 after complaints that it rewarded volume over value.
Pump.fun built the extraction machine first and spent a year and $15 million trying to retrofit a creator economy on top of it.
What PumpAMilli built
PumpAMilli launched with one rule: creators receive 0.25% of every trade their token generates, forever. Not a callout payment. Not a reward program with a $15 million budget that gets restructured every week. A permanent, automatic, protocol-level share of every trade. For the life of the coin.
At Pump.fun's scale — $800 million in revenue — PumpAMilli's creator model would have returned $2 billion to the people who built the coins that drove that volume. Instead Pump.fun kept it and spent $15 million trying to replicate the outcome through an influencer program.
What happened when PumpAMilli tried to reach the market
For the past two weeks, every attempt to post about PumpAMilli on X has been intercepted. Retweets routed to a phantom drafts folder. Zero views on posts tagging major crypto executives. Content about PumpAMilli silently suppressed on a platform that is simultaneously receiving $15 million in advertising spend from Pump.fun's callout rewards program.
X Corp is a defendant in a federal civil lawsuit filed by JJ Johnson, founder of AMILLI AI, Corp. and builder of PumpAMilli, alleging election interference, Civil RICO, and Sherman Antitrust violations. Case No. 1:26-cv-00197-RH-HTC is pending in the Northern District of Florida.
A platform suppressing a competitor's product while collecting advertising revenue from that competitor is a documented conflict of interest. Four screenshots of intercepted retweets exist with timestamps.
The honest picture
Pump.fun had 18 months, $800 million in revenue, $1 billion in cash, and $15 million in influencer spending before PumpAMilli launched. It still couldn't build the creator model PumpAMilli launched with on day one.
The even playing field problem isn't theoretical. It's documented, timestamped, and pending in federal court.
PumpAMilli.com is live. The creator model works. Come build something.
NewsOnScale is owned by AMILLI AI, Corp., founded by JJ Johnson.